Marketing Functions

Mwelase Group of Companies recognizes the importance of marketing and commoditising their products as a crucial business function. While the group continues to evolve and expand, they plan to build the necessary capacity and expertise in marketing over time. Initially, the primary focus has been on developing mines that cater to the off take agreements with key clients such as Eskom, Sasol, Glencore, South32, and African Exploration.

By establishing a robust supply base for these clients, the group has laid a strong foundation and established valuable partnerships. Subsequently, Mwelase has embarked on developing the capability to supply washed coal products to the domestic market.

This strategic expansion into the domestic market signifies the group’s vision to diversify their customer base and seize new business opportunities. As the group’s operations progress, they anticipate commencing sales of washed coal into the domestic market, thereby expanding their market presence and contributing to the growing demand for high-quality coal products. By focusing on marketing and identifying new avenues for growth, the Mwelase Group aims to consolidate their position in the industry and maximize their potential for success.